MI Xiaomi

Launch of the Mi Notebook Air 12.5-inch (2019) in the MENA region (Saudi Arabia / Qatar / United Arab Emirates / Jordan). Human helped structure the group's efforts around the Xiaomi Middle East group acquisition campaigns. The availability and expertise of the team enabled the implementation of profitable ads campaigns.

1: MENA market penetration strategy
2: Setting up an ads strategy ( Facebook & Google )
3: Implementation of a Snapchat Ads acquisition strategy for the first time
Some figures:
1: +150% advertising investment
2: Maintenance of the ROAS for 2 years