MI Xiaomi
Launch of the Mi Notebook Air 12.5-inch (2019) in the MENA region (Saudi Arabia / Qatar / United Arab Emirates / Jordan). Human helped structure the group's efforts around the Xiaomi Middle East group acquisition campaigns. The availability and expertise of the team enabled the implementation of profitable ads campaigns.
Objectives:
1:
MENA market penetration strategy
2:
Setting up an ads strategy ( Facebook & Google )
3:
Implementation of a Snapchat Ads acquisition strategy for the first time
Some figures:
1:
+150% advertising investment
2:
Maintenance of the ROAS for 2 years
