Launch of the Mi Notebook Air 12.5-inch (2019) in the MENA region (Saudi Arabia / Qatar / United Arab Emirates / Jordan). Human helped structure the group's efforts around the Xiaomi Middle East group acquisition campaigns. The availability and expertise of the team enabled the implementation of profitable ads campaigns.
MENA market penetration strategy
Setting up an ads strategy ( Facebook & Google )
Implementation of a Snapchat Ads acquisition strategy for the first time