Lacoste
Lacoste sells sportswear. As part of its growth strategy, the brand called on Human to assist it in its social media development.
Services: Launch of a new polo collection in the France / Belgium / Switzerland area
Objectives:
1:
Implementation of a comprehensive digital strategy
2:
Identification of levers to achieve turnover targets
3:
Development of the company's visibility on various channels
Some figures:
1:
45k invested in Google Ads and Facebook Ads
2:
3 in ROAS
3:
+25% compared to 2017
