Pepsico is a multinational which markets soft drinks all over the world.
Objectives: Implementation of a complete digital strategy with a young target (17 - 25 years old) in a defined geographical area (Paris basin ile de France)
1: Identification of levers to achieve turnover objectives
2: Development of the visibility of the company on various channels such as facebook and instagram
Solution: Human helped Pepsico France to structure its efforts and its processes to gain in efficiency. Our team has notably broadened the target audience to deploy a paid remarketing strategy.
1: Enlargement of the Young active Parisian audience + increased engagement on the Facebook France / Instagram France networks at the end of the campaign.
2: + 25% growth in the Pepsimax football can range
3: + 150,000 young Parisians touched on Facebook Q1 2020