Pespi Co
Pepsico is a multinational which markets soft drinks all over the world.
Objectives:
Implementation of a complete digital strategy with a young target (17 - 25 years old) in a defined geographical area (Paris basin ile de France)
1:
Identification of levers to achieve turnover objectives
2:
Development of the visibility of the company on various channels such as facebook and instagram
Solution:
Human helped Pepsico France to structure its efforts and its processes to gain in efficiency. Our team has notably broadened the target audience to deploy a paid remarketing strategy.
Some figures:
1:
Enlargement of the Young active Parisian audience + increased engagement on the Facebook France / Instagram France networks at the end of the campaign.
2:
+ 25% growth in the Pepsimax football can range
3:
+ 150,000 young Parisians touched on Facebook Q1 2020
