Sprayground
Spayground is an American brand specializing in baggage, created in 2010, which is present in Europe / America / Asia. As part of its expansion, the brand called on Human to help it develop in several markets and increase sales volume.
Objectives:
1:
Development of e-commerce sales in over 10 target markets
2:
Implementation of a budgetary approach adapted to each of its markets
3:
Deployment of promotional offers on social networks to boost backpack sales
4:
Creation of a multi-channel strategic plan
Some figures:
1:
+47% increase in the 3rd month of campaigns
2:
+25% of turnover generated via social networks (Instagram Ads / Snapchat Ads / Facebook Ads)
3:
800k impressions (spread over 6 different markets)
