Iveco

Iveco is a car manufacturer specialising in trucks... As part of its development, Iveco called on Human to increase its growth while diversifying its acquisition and conversion levers.

Objectives: implementation of a strong social media strategy among specialist mechanical parts dealers
1: Development of the company's visibility on various channels (Facebook & Google)
Some figures:
1: +65% of media investment on Facebook between Q1 2019 and Q1 2020
2: +55% of the conversion volume on Facebook between Q1 2019 and Q1 2020
3: 700k+ users reached in Q1 2020